Mr. Vinay Shroff, Chief Marketing Officer at JSW Steel Ltd, a visionary leader, has transformed the steel industry in many ways. In the last decade, he has undertaken various industry focussed initiatives across segments like Automotive Steel, Alloy Steel, Coated Steel, International Business & Retail Distribution to make JSW a leader in each area. His efforts have led JSW to an enviable position of being recognised as a preferred supplier and formidable force in each of the businesses. His initiatives and achievements have laid the path for the Brand Building and Digitalisation of Sales & Marketing in Indian steel industry.
He is currently steering JSW towards establishing leadership in key sectors & segments such as construction & infrastructure, automobiles, renewable energy, electrical steel to name a few.
Brand Building has been a key area of focus, where Mr. Shroff has led JSW’s journey in becoming the leading brand in the steel industry both domestically and Internationally. His focus on brand building has created an impact on the buying behaviour of the consumers.
Mr. Shroff has leveraged digital technology to build a digital landscape to connect the entire ecosystem of B2B & B2C customers, influencers and the distribution network. He advocates providing solutions to customers and especially to MSME’s and IHB’s.
A regular speaker at International forums, he is an alumni of B.I.T.S, Pilani with over 35 years of experience in industries ranging from FMCG, Petrochemicals, Telecommunications, Retail & Supply chain.